Where Is O'Dang Hummus From Shark Tank Today?

Everyone loves a bowl of nice, creamy hummus, but entrepreneur Jesse Wolfe used his creativity to take hummus up a notch. He founded O'Dang Hummus, a company that featured both flavorful hummus and hummus-based salad dressings (later pivoting to just selling the salad dressings in 2017). But before Wolfe made the switch from hummus to salad dressings, he presented his product on "Shark Tank," appearing on Season 7 Episode 2 of the popular series, which aired in 2015.

Before appearing in front of the Sharks, Wolfe had already begun to build up the success of O'Dang Hummus. He got started by selling at farmers' markets, and getting help from family and friends who were willing to make investments in the company (via Entrepreneur). But Wolfe wanted to take his hummus company further, so he did what many aspiring entrepreneurs do: He made his case in front of the Sharks — and he succeeded.

When Jesse Wolfe appeared on "Shark Tank," he came in asking the Sharks for $50,000, in return for 10% of the company. Wolfe explained that O'Dang Hummus takes the popular dip to the next level by selling only "wild and crazy flavors that take your taste buds on a joy ride to flavor town." These flavors included "sweet and spicy black bean" and "bomb-a-licious buffalo." Further, he explained that his hummuses are 30 calories per serving, on average, which is about a third of many mass market hummus brands. Later in the presentation, Wolfe also brought out the O'Dang hummus-based salad dressings, which are oil-free. Finally, Wolfe boasted about interest from Publix grocery stores and predicted sales of $1.3 million in the upcoming calendar year. 

While Barbara Corcoran was skeptical of Wolfe's lack of experience, Robert Herjavec decided to take a chance by offering $50,000 for 15% of the company. Then, Kevin O'Leary threw his hat in the ring, offering the same amount of money, but for 20% of the company, claiming that he knows more about the food business than Herjavec. Finally, Lori Greiner offered to go in with Herjavec for $50,000 for 25% of the company. Wolfe made a counter offer of 20%, which Herjavec and Greiner accepted, sealing the deal. 

In 2017, Jesse Wolfe made a hard decision that would shape his company's future. His hummus dips were not breaking through in national grocery stores, so he pivoted to focusing solely on the hummus-based salad dressings. The following year, O'Dang launched its dressings at Walmart stores nationwide. 

However, in 2020, Jesse Wolfe left the company after O'Dang was bought out by another company. When appearing on the Lunch with Biggie podcast, Wolfe said, "[The investors] basically gave me an ultimatum which was, 'stay and do as they say, or don't.'" He called it "heartbreaking," but admitted it was the right move. He also confirmed that he was still an investor in the company and wished O'Dang the best. After leaving O'Dang, Wolfe then started Wolfepack Ventures, a company that offers consulting, public relations, and more to businesses. After Wolfe's departure, O'Dang saw some big changes.

After Jesse Wolfe left the company, it rebranded as O'Dang Foods, and hired a new CEO. It introduced new recipes for its successful hummus dressings and new label designs to go along with them. O'Dang Foods then launched a three-flavor lineup of vegan mayonnaise, which went on to make our list of the best vegan mayo brands you can buy. Lemon garlic, roasted red pepper, and cucumber dill were its original flavors, and a plain mayo joined about a year later. This egg-free condiment was made using chickpea proteins and aquafaba, the liquid used to cook chickpeas. 

In reference to this development, O'Dang indicated to Food Navigator that it was interested in expanding more into the condiment market as families were spending more time cooking at home. Thus, it saw this new mayonnaise as a promising, low-fat alternative to the traditional varieties. By 2023, the company was offering seven different dressing flavors among its lineup, along with the four vegan mayos.

However, in December of 2023, O'Dang announced on Instagram that it was officially shutting down business. The caption read, "With a mix of gratitude and nostalgia, we want to express our deepest thanks for being part of our incredible journey over the past few years. It's with a bittersweet feeling that we share this news as we appreciate the support from you all." Considering that the company ultimately closed O'Dang probably doesn't make the cut for the biggest food wins to come out of "Shark Tank" — but it certainly had a good run.